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Product facts & stats

7 fact-checked facts about product design and development, each with the reason behind it. 5 more are in today's round and join this page after it closes.

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The basics

In product development, what is a prototype?

AnswerAn early model built to test an idea

Prototypes let teams test ideas cheaply before building the real thing.

What is beta testing?

AnswerTesting a nearly finished product with real users

Beta testers use a near-final version and report problems before full release.

Going deeper

What are the '4 Ps' of the marketing mix?

AnswerProduct, price, place, promotion

The 4 Ps are a classic framework for bringing a product to market.

What are the four stages of the classic product life cycle?

AnswerIntroduction, growth, maturity, decline

Sales typically rise after introduction, level off at maturity and fall in decline.

What is a product roadmap?

AnswerA plan showing a product's direction and features over time

Roadmaps help teams share priorities and the order in which features are planned.

Expert level

How many digits are in a standard UPC-A barcode?

Answer12

A UPC-A code has 12 digits, the last of which is a check digit.

In design, what does 'affordance' describe?

AnswerProperties of an object that suggest how it can be used

A door handle affords pulling and a flat plate affords pushing; good design makes use obvious.

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